"The Fully Canvas construction is the most traditional and expensive construction for a jacket. It is the closest construction to the Bespoke tailoring used on Savile Row or in Neapolitan traditional tailors.

The jackets are built with an internal canvas made of a mix of wool and horsehair sewn in a special way to the main cloth, so it is invisible from the outside.

As opposed to the fused jackets which are commonly used in the mass market industry for cost purposes, the fully canvas jacket will last longer over the years.

The canvas will keep the shape of your jacket but most importantly will take the shape of your body. It is also simply a way of having your cloth breathing and so lasting longer."